About
I'm Sonia — a designer and art director with 9+ years of experience creating paid social campaigns, landing pages, emails and e-commerce experiences for global brands like Manchester City, Aston Martin, McLaren, BMW and Formula 1.
I lead projects end to end and bring generative AI into the process — for faster concepting, on-brand imagery and production at scale, always art-directed by hand. Based in the Netherlands, working with teams worldwide.
From in-house teams at global brands to creative direction of my own studio.
2025 — Present
Stichd
Senior Visual Designer
Creative direction for premium e-commerce campaigns across Manchester City, Aston Martin and BMW.
2025 — 2026
Confect.io
Creative Content Specialist
Scalable creative systems and performance content; drove the Catalog Ad of the Week format.
2020 — 2026
MESS
Creative Director
Led a team of designers on Amazon launches, listing assets, A+ content and e-commerce campaigns.
2024 — 2025
Canva
Senior Designer
Global design systems and scalable assets used by millions of creators.
2024 — 2025
Journey
Midweight Designer
Integrated campaigns across digital, events, presentations and print.
2022 — 2024
SBC
Senior Marketing Designer
Performance marketing, paid social, landing pages and email.
2016 — 2025
Sail Away Media
Senior Marketing Designer
Visual storytelling across social and email.
Design
Figma · Photoshop · Illustrator · InDesign
Motion & video
After Effects · Premiere Pro
Generative AI
Midjourney · Adobe Firefly · Runway · Freepik AI
Performance
Meta · LinkedIn · A/B testing · Creative automation
From the people I’ve worked with — CEOs, partners and managers.
“What stood out most was her ownership. She didn’t just execute a task — she took a format and made it hers, end to end.”
Andreas Nielsen
CEO, Confect.io
“She drove our Catalog Ad of the Week initiative forward, turning it into a full multi-format campaign machine from design to launch.”
Mikkel Emil Prehn Thrane
Senior Partnership Manager, Confect.io
“An outstanding job in a very demanding environment: sport merchandise for elite football and F1 teams. Would absolutely recommend Sonia.”
Thomas Pieter Groot
Manager, Stichd
BA (Hons) Graphic Design
University of Hertfordshire
Advertising Design
CDD Center of Digital Design
Volunteer graphic designer
Bye Bye Plastic Foundation