Sonia
Corredor

Art Director &
Senior Digital Designer

Based in the
Netherlands

I build brands and carry them across every screen — from identity to landing pages, campaigns and content.

Brands I've worked with

McLaren RacingManchester City F.C.Aston MartinPremier LeagueFormula 1BMW LifestylePumaCalvin KleinVictorinoxJourneyStichdConfect.ioCanvaSAMMESS

What I do

Brand and digital, end to end.

01

Branding & Identity

Logos, visual identities and brand systems that hold up everywhere.

02

Web & Landing Pages

Websites and high-converting landing pages, designed for real people.

03

Campaigns & Paid Ads

Performance creative for Meta, Google and social — at volume, on brand.

04

Content & AI Creative

Social content, video edits and AI-assisted imagery — faster production, same brand standards.

How I work

I lead work from brief to launch — setting the direction, raising the bar and keeping every project moving.

01

Own the brief

I align stakeholders early, sharpen the brief and define what success looks like before a single pixel moves.

02

Set the direction

Strategy, concept and art direction — one clear creative idea the whole team can rally behind.

03

Lead the craft

Hands-on where it matters: I design, guide designers and hold the quality bar across every format.

04

Move it forward

I unblock decisions, steer feedback and deliver on time — then iterate on what we learn.

Selected work

A selection of campaigns, digital experiences and brand identities for global brands in sport, automotive, beauty and beyond.

View all work ↗

Manchester City campaign

Manchester City Campaigns

Paid social · Display

🔒 Private case study · Request access

BMW Calder Art Car miniature

Launching the Calder Art Car miniature

BMW Lifestyle · Landing page UI

🔒 Private case study · Request access

The Accounting Futures Roadshow identity

An identity for the future of accounting

ACCA & Journey · Identity & guidelines

🔒 Private case study · Request access

Gisou email campaign

Gisou Email Campaign

Gisou · Email design · Desktop & mobile

🔒 Private case study · Request access

Native Pet Amazon listing images

Amazon listing images for Native Pet

Native Pet · Amazon US · E-commerce

🔒 Private case study · Request access

A brand and website for Mansujat

Mansujat · Branding · Website

🔒 Private case study · Request access

9+

Years in design

15+

Global brands

100+

Assets for brands

Latest work

Open the gallery ↗

No items found.

New pieces are on their way.

About

A designer who thinks in systems and sweats the details.

Senior designer and art director with 9+ years leading creative for brands like Manchester City, Aston Martin, McLaren and BMW. I take ownership from brief to launch, guide teams, and use generative AI to concept faster and produce at scale — without lowering the bar.

More about me ↗

Kind words

From the people I’ve worked with — CEOs, partners and managers.

“What stood out most was her ownership. She didn’t just execute a task — she took a format and made it hers, end to end.”

Andreas Nielsen

CEO, Confect.io

“She drove our Catalog Ad of the Week initiative forward, turning it into a full multi-format campaign machine from design to launch.”

Mikkel Emil Prehn Thrane

Senior Partnership Manager, Confect.io

“An outstanding job in a very demanding environment: sport merchandise for elite football and F1 teams. Would absolutely recommend Sonia.”

Thomas Pieter Groot

Manager, Stichd

Recommendations on LinkedIn →

Journal

Coming soon

● Under construction

The Journal is coming soon.

Notes on brand systems, campaign craft and leading creative work. Launching later this year.